What is it about a place that makes people want to return to again and again? That builds their loyalty, attracts their investment and keeps their ongoing fascination? In a world that is fast shifting due to new technological paradigms, environmental concerns and evolving social values, we have delved into what it truly means to build and nurture successful Destinations.

From entire cities and regional developments to individual cultural organisations, workspaces and retail, hospitality and leisure brands, we’ve taken a cross-industry look at the key ingredients for growing Destinations with lasting relevance and preference in our rapidly evolving world. 

MEET THE FACILITATOR

FLORIAN WUPPERFELD

Born in Bavaria, colleagues and friends call Florian a cultural nomad. After graduating from UCLA, Florian worked with Berkeley Haas, Mercedes-Benz, BMW, and the Soho House Group before launching Leading Culture Destinations. A former correspondent of the Future Lab London, he has spoken at events and conferences organised by the New York Times, UNESCO and Unilever among others. He has also worked with architects such as Zaha Hadid and Bjarke Ingels.

An expert in upcoming destination trends and destinations ecosystems he specialises in activating places and driving value for their stakeholders. Over the years he has worked with hotel companies, co-working and membership clubs, real estate companies and Private Equity firms to deliver unique and magnetic places by orchestrating the efficient ecosystems that ultimately make them successful.

VISIT FLORIAN’S LINKEDIN PROFILE HERE