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Leading Culture Destinations is the culture travel NETWORK connecting   the next generation of cultural nomads to the most exciting cultural destinations worldwide.

WE shine A light on those cultural destinations at the forefront of this movement–with insights from our informed community of ambassadors. With them we organise art safaris to selected destinations and provide vital insights and learnings to travel and culture industry professionals via our academy. 

once a year we hold our annual awards ceremony, coined as  'the oscars for museums' by the international press.

GET INVOLVED


My most emotional moments with culture have happened in immersive moments of art, architecture and nature.
— PRINCESS ALIA AL-SENUSSI, ARTS PATRON, LCD AMBASSADOR

 

LCD AWARDS

The LCD Awards celebrate the vibrancy and vitality of museums around the world, which are changing fast. Today cultural destinations are not only for art experiences and education; they have become social hubs for visitors to spend time, dine, shop, work and even sleep.


The rise of private museums is already having a huge impact on the cultural footprint of cities.
— CLAUS SENDLINGER, CEO DESIGN HOTELS, SELECT JURY 2017

Museums have an abundance of content and the notion of being tied to a physical location to enjoy a museum experience is starting to disappear
— JEREMY JAUNCEY, FOUNDER OF BEAUTIFUL DESTINATIONS, SELECT JURY 2017

LCD ACADEMY

lcd academy is a new 'knowledge sharing' and networking initiative, providing INSIGHTS AND thought-leadership for culture and travel leaders.


London, UK

Charlotte Colbert, Visual Artist

'What are the top cities for young artists to live in?'

London, UK

Lisa Hilton, Writer & Art Historian

'How important are slow places in an increasingly digital age?'

Marrakech, Morocco

Touria El Glaoui, 1:54 Contemporary African Art Fair Founding Director

'How is technological innovation changing the landscape of art ?'

Rio De Janeiro, Brazil

Ricardo Piquet, President - Museum of Tomorrow

How does the Museum of Tomorrow connect the past and present ?'


LCD ART SAFARI

lcd curates once-in-a-lifetime experiences for brands, destinations and cultural connoisseurs. every journey is unique and all our offers come in editions – just like works of art.


MUSEUMS ARE DESTINED TO BECOME INDISPENSABLE MEDITATION ENVIRONMENTS WITHIN OUR CITIES.
— ANDREA MORGANTE, ARCHITECT, SELECT JURY 2017

 magazine 

The Leading Culture Destinations publication shines a light on the best established and emerging cultural destinations worldwide. The collection of articles offers insights on the impact of artificial intelligence for the travel industry, how cultural nomads plan their journeys and how Malta uses a culinary narrative to shift their destination brand with travellers. it also reveals the best new cultural hotspots from our LCD Awards 2018.


WHY CULTURE MATTERS

“Culture Makes Places Smart Destinations.”

Today, we are witnessing a new trend in culture. Governments, tourism ministries and those companies involved in customised tourism offerings have identified ‘culture’ as one of the key drivers for tourism. Culture not only offers a unique experience in terms of highlighting a city or country’s touristic assets, it is also a way for emerging economies to position themselves in the service sector. Culture offers people the opportunity to discover the unique DNA of a place. It’s a sustainable form of tourism since the travellers learn–and not just consume.


“Culture Is The Currency Of Cool.”

The recent music video by Beyoncé and Jay-Z at The Louvre (viewed by more than 130m on YouTube) is just the peak of an iceberg that illustrates how culture has become the currency of cool. Many celebrities have discovered that their selfies in cultural destinations have great impact on their followers and fans. for example, Victoria Beckham’s post in front of a portrait by an artist in the “circle of Leonardo da Vinci” had 192,000 likes within two days. Increasingly, brands and celebrities are realising that museums are great places to showcase their history or cultural DNA – something visitors seem to have adapted too wherever in the world you go.


“Culture Is Soft Power.”

Destinations that not only deliver a great experience but can transform people’s views, and therefore the world we live in, are our personal heroes. This year, the Vatican, for example, commissioned 12 contemporary architects to create chapels ‘for believers and nonbelievers’ at the Venice Architectural Biennale 2018 – something one could almost consider a revolutionary act.

Similarly, French president Emanuel Macron broke the mould at the 2017 Bastille Day parade, with the army marching band playing a medley from French electronic icons Daft Punk – bridging generational gaps and showing the world that France is a modern, open society.

Soft Power Destinations winner 2018, ‘the Museum of Tomorrow’, in Rio de Janeiro, Brazil, educates visitors about the world’s urgent challenges in the areas of sustainability, coexistence, climate change, gender equality, water, energy and social justice among others. a mix of Technology and engaging narratives invite the audience to learn and experience at the same time.


“Culture Is The Future, As Well As The Past.”

Cultural destinations are pushing hard to transform themselves from places of pure cultural pilgrimage into soft power destinations. they are shifting the visitor experience from ‘learning about the past’ to ‘understanding the challenges of the future’. “We all are the culture, and we all need to nurture it.”