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LCD BERLIN SALON

THE SALON WILL TAKE PLACE ON THE 12TH OF SEPTEMBER 2019 IN BERLIN.

THE ‘INVITATION ONLY’ EVENT WILL BE HOSTED BY VISITBERLIN AND LEADING CULTURE DESTINATIONS, THE SALON WILL BE FACILITATED BY JOHNNY CORNWELL, executive director of the SCIENCE AND HUMAN DIMENSION PROJECT BASED AT CAMBRIDGE university, ENGLAND.

our newly published RESEARCH DATA FROM LCD TRENDS 2019 will be the starting point for a discussion BY EXPERTS FROM VISITBERLIN AND leading CULTURAL ACTORS ON TOURISM.

KEY SPEAKERS WILL contextualise This DATA AND WHAT THAT MIGHT MEAN FOR THEIR INDUSTRY AND REGION. THROUGH this exchange WE INTEND TO BUILD BRIDGES BETWEEN TOURISM, CULTURE AND POLICY MAKERS - creating A FRAMEWORK FOR FUTURE OPPORTUNITIES IN THE FIELD OF CULTURE AND TRAVEL.

THE RESULTING POLICY WHITE PAPER INTENDS TO IGNITE A SCALABLE ECO-SYSTEM FOR BERLIN AND BEYOND. PERHAPS THE BEGINNING OF A TRANSFORMATIVE MOVEMENT BETWEEN CULTURE AND TOURISM.


 WHY PARTICIPANTS JOIN:

  • UNIQUE NETWORKING OPPORTUNITY

  • CO-AUTHORSHIP OF POLICY WHITE PAPER
    INSIGHTS AND LEARNING

  • FREE EXCLUSIVE REPORT AND SALON PUBLICATION

  • INVITATION FOR THE 2020 LCD AWARDS

  • PR & CONTENT OPPORTUNITY


“... A WORTHY ORGANIZATION”

– CULTURED MAGAZINE

THE LCD ACADEMY IS A 'KNOWLEDGE SHARING' AND NETWORKING INITIATIVE WHERE TOURISM AND CULTURE PROFESSIONALS GET INSIGHTS ON CULTURAL PLACEMAKING, SOFT POWER AND CLIMATE CHANGE FROM OUR GLOBALLY RECOGNISED EXPERTS. THE LCD ACADEMY IGNITES BRAND / COMMERCIAL / CULTURAL TRANSFORMATION THROUGH KNOW-HOW AND ACCESS TO NEW PARTNERS.


I WOULD LOVE TO DESIGN A NEW KIND OF SPACE FOR ART WHERE VIEWERS, AND BEYOND, COULD STAY AND LIVE”
— ALESSANDRA CIANCHETTA, ARCHITECT, NEW YORK, LCD AMBASSADOR

LCD TRENDS

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LCD TRENDS IS AN ANNUAL REPORT AND NETWORKING INITIATIVE HIGHLIGHTING THE LATEST DEVELOPMENTS IN CULTURAL TOURISM AND CULTURAL PLACE MAKING.

 

OUR REPORT IS BASED ON A WIDE RANGE OF INSIGHTS FROM LEADING CULTURE AND TOURISM PROFESSIONALS SHARING:

  • SUCCESSFUL STRATEGIES DEVELOPED IN PARTNERSHIP BY LOCAL AUTHORITIES AND CULTURAL INSTITUTIONS.

  • KEY INSIGHTS FROM MUSEUM PROFESSIONALS, TOURISM LEADERS AND LOCAL AUTHORITIES.

  • HOW CULTURAL STRATEGIES IMPACT SOCIAL, ECONOMIC AND INFRASTRUCTURAL TRANSFORMATION.

  • OVERALL IMPACT OF CULTURE ON THE VISITOR PERCEPTION / DESTINATION DNA.

  • THE SIGNIFICANCE OF CULTURAL INITIATIVES ON THE DIGITAL FOOTPRINT.


CLIMATE SMART

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IN 2017, THE LCD AWARDS INTRODUCED THE INAUGURAL ‘CLIMATE SMART’ AWARD, WHICH RECOGNISES A MUSEUM OR LARGE-SCALE PUBLIC ART PROJECT THAT HAS MADE A SIGNIFICANT EDUCATIONAL CONTRIBUTION TO THE FIGHT AGAINST CLIMATE CHANGE.

THIS AWARD IS DETERMINED BY A SPECIALLY SELECTED JURY, LED BY PROFESSOR GEOFFREY LIPMAN, FORMER PRESIDENT OF WTTC AND CO-FOUNDER SUNX, AND LONG-TIME TRAVEL INDUSTRY LEADER DR TOM SELANNIEMI, DIRECTOR OF THE FINNISH NATURE CENTRE HALTIA, ALONGSIDE A TEAM OF EXPERTS.

 THe CLIMATE smart SELECT JURY:

MANCHESTER, UK

Climate Control Exhibition at Manchester Museum

'What are the challenges a museum faces when dealing with the issue of climate change?'

BRUSSELS, BELGIUM

Geoffrey Lipman, Co Founder SUNx and ICTP President

'How is digital media reshaping art in the 21st century?'

 

 


SOFT POWER DESTINATIONS

AT THE HEART OF THE ACADEMY programme is a collaborative CRAsH-COURSE IN soft power DEVOTED TO shifting your organisation, your community and your social environment into an impactful soft power destination.


THOUGHT-LEADERSHIP 

Our thought-leadership programme shares vital insights into the shifting dynamics and industry trends shaping the cultural landscape.

London, UK

Lisa Hilton, Writer & Art Historian

'How important are slow places in an increasingly digital age?'

London, UK

Lisa Hilton, Writer & Art Historian

'Which emerging cultural cities will we still be talking about in 100 years?’

Marrakech, Morocco

Touria El Glaoui, 1:54 Contemporary African Art Fair Founding Director

'What is the cultural impact of the YSL Museum in Marrakech?

Marrakech, Morocco

Touria El Glaoui, 1:54 Contemporary African Art Fair Founding Director

'What are the top cities for young artists to live in?'

LONDON, UK

TRANSFORMATIVE MUSEUM CULTURE & THE DIGITAL AGE

London, UK

CULTURAL COMMUNICATION & THE FUTURE OF TRAVEL

Wellesley, USA

Claire Whitner, Davis Museum

'What inspired Art-Less: The Davis Without Immigrants?'

Wellesley, USA

Lisa Fischman, Davis Museum

'Are all museums political institutions?'

Wellesley, USA

Lisa Fischman, Davis Museum

'What would be your dream art safari?'

London, UK

Joe La Placa, Gallerist / Writer

'How does visiting a museum benefit you?'

London, UK

Mark Sanders, Art Consultant

'What does culture mean to you?'

LONDON, UK

JOE LA PLACA, GALLERIST AND WRITER

'WHAT DOES CULTURE MEAN TO YOU?

London, UK

Robert LaMarre, Vice President Lord Cultural Resources

'Which country has the most interesting museum policy?'

London, UK

Robert LaMarre, Vice President Lord Cultural Resources

'Tell us about the development of museums now and in the future.'

Toronto, Canada

Maxine Bailey, Vice President TIFF

'Why is soft power core to your purpose as a cultural organisation?’

Toronto, Canada

Maxine Bailey, Vice President TIFF

'How does Toronto International Film Festival engage its audience all year round?'

London, UK

Alice Black, Co-Director, THE DESIGN MUSEUM

'What are the core principles of the museum?'

Bethlehem, Palestine

Wisam Salsaa, Director, THE WALLED OFF HOTEL

'How has The Walled Off Hotel been received in Palestine?

London, UK

Scarlett Sabet, Poet

'How is digital media reshaping the landscape of art?'

Athens, Greece

George Kaminis, Mayor of Athens

'What is the most inspiring thing about modern Athens?'

LONDON, UK

Leanne Rae Wierzba, Design Historian / Curator / Editor

'Does museum culture help to build bridges gloabally?'

Lisbon, Portugal

Maximilano Arrocet, Director of Amanda Levete Architects

'How does the MAAT's architecture reflect the culture of Lisbon?'

VALLETTA, MALTA

Catherine Tabone, Director of the Valletta 2018 Foundation

‘What were the challenges you faced while preparing for EcoC 2018?’

Manchester, UK

Henry McGhie, Head of Collections and Curator of Zoology

'What are the challenges museums face in dealing with climate change?'

Andrea Morgante, Architect / Designer

'Why is it important for a museum to be environmentally conscious?'

LONDON, UK

Geoffrey Lipman, Co Founder SUNx / ICTP President

'How is digital media reshaping art in the 21st century?'

ATHENS, GREECE

George Kaminis, Mayor of Athens

'What is the most inspiring thing about modern Athens?'

New York, USA

Tim McHenry, Director of Programs and Engagement

'Tell us about the 'Dreamover’.'


TRAVELLERS WANT TO RELOCALISE THROUGH CULTURE, AFTER BEING GLOBALISED THROUGH BRANDS IN THE PAST FIFTY YEARS.
— FLORIAN WUPPERFELD, FOUNDER