lcd+ ADVISORY
LCD+ brokers cultural & commercial partnerships building the next generation of mixed-use destination brands & EXPERIENCES.
Our expertise is focused on the development of social, cultural and commercial equity which we monitor through unique ROI & ESG measuring frameworks.
FOR clients we either co-pilot projects or co-invest into new destination ecosystems with a strong cultural DNA.
Hereby we source opportunities and create the local ecosystem to build a growth path for all associated stakeholders – delivering on the ‘S’ of ESG.
LCD+ delivers social and cultural placemaking projects for cities, developers and cultural organisations.
destination value drivers
From managing assets to building social, cultural and commercial equity.
From marketing infrastructure to creating destination ecosystems.
From servicing people to cultivating community.
From places which lack humanity to destinations with a unique identity.
the current market shift in value creation for destinations
We are undergoing massive economic and social change, consciously or subconsciously, adapting to a new value system that requite new concepts or community experiences and services.
Therefore the future-oriented game changers realise that now is the time to innovate their destination offering in order to build future-proof social, cultural and commercial value for all associated stakeholders.
LCD TRENDS & DATA INSIGHTS
how do you make a place magnetic for people? That builds their loyalty, creates inclusion, local pride, attracts investment with a unique, local proposition and experience?
The LCD+ Destinations trends report shines light on cross-industry value drivers to restart and grow destination equity.
transformation task force
We don’t consider ourselves consultants but rather partners and co-pilots to transform and activate destinations. Our team has vertical experience and the strategic know-how delivering:
Destination Data Analysis
b2b or b2c destination value proposition
multi stakeholder alignment & organisational faciliation process
social, CULTURAL, commercial STRATEGIES
INNOVATIVE MIX-USE EXPERIENCES & PARTNERSHIPS with operators
sales, marketing, TRAFFIC strategy
Commercial strategies to create cost-efficient impact
delivery benchmarking framework for suppliers and teams
MEASURING FRAMEWORK FOR ROI, SROI & ESG
Social architecture to actually transform people into patrons for a place
CROSS-OVER VALUE
featured IN PUBLICATIONS
the escape industry, by mark tungate
Travel as a concept is universally attractive and the opportunities for fun, engaging branding and marketing in this sector are arguably limitless. Catering for mass consumer travel, from business travel and adventure travel, to specialist and niche interests, the providers of escape have been impacted as much by technology as they have by the changing habits and desires of travellers themselves. The Escape Industry presents an expert view of travel marketing and branding, focusing particularly on how travel has been utterly transformed for both consumers and providers since the beginning of the 21st century.
A CHAPTER WITHIN THE ESCAPE INDUSTRY IS a DEDICATED feature about FLORAIN WUPPERFELD.
client selection
WHY CULTURE MATTERs
by florian wupperfeld, december 2018
“Culture Makes Places Smart Destinations.”
Today, we are witnessing A SHIFT IN THE culture / Government / tourism / REAL ESTATE SECTORS WHO have identified ‘culture’ as one of the key drivers for DESTINATION GROWTH. “Culture” not only offers a unique experience in terms of highlighting THE DESTINATION IDENTITY BUT IT IDEALLY ALSO DRIVES TRAFFIC AND BUILDS COMMUNITY INFRASTRUCTURE WHICH IS CRUCIAL IN AN ESG DRIVEN ENVIRONMENT. LOCAL Culture offers people the opportunity to discover AND UNDERSTAND the unique DNA of a place.
“Culture Is The Currency Of Cool.”
The recent music video by Beyoncé and Jay-Z at The Louvre (viewed by more than 130m on YouTube) is just the peak of an iceberg that illustrates how culture has become the currency of cool. Many celebrities have discovered that their selfies in cultural destinations have great impact on their followers and fans. for example, Victoria Beckham’s post in front of a portrait by an artist in the “circle of Leonardo da Vinci” had 192,000 likes within two days. Increasingly, brands and celebrities are realising that museums are great places to showcase their history or cultural DNA – something visitors seem to have adapted too wherever in the world you go.
“Culture Is Soft Power.”
Destinations that not only deliver a great experience but can transform people’s views, and therefore the world we live in, are our personal heroes. This year, the Vatican, for example, commissioned 12 contemporary architects to create chapels ‘for believers and nonbelievers’ at the Venice Architectural Biennale 2018 – something one could almost consider a revolutionary act.
Similarly, French president Emanuel Macron broke the mould at the 2017 Bastille Day parade, with the army marching band playing a medley from French electronic icons Daft Punk – bridging generational gaps and showing the world that France is a modern, open society.
Soft Power Destinations winner 2018, ‘the Museum of Tomorrow’, in Rio de Janeiro, Brazil, educates visitors about the world’s urgent challenges in the areas of sustainability, coexistence, climate change, gender equality, water, energy and social justice among others. a mix of Technology and engaging narratives invite the audience to learn and experience at the same time.
“Culture Is The Future, As Well As The Past.”
Cultural destinations are pushing hard to transform themselves from places of pure cultural pilgrimage into soft power destinations. they are shifting the visitor experience from ‘learning about the past’ to ‘understanding the challenges of the future’. “We all are the culture, and we all need to nurture it.”