LCD BUILDS BRIDGES BETWEEN PEOPLE AND PLACES,
CREATING SOCIAL, CULTURAL & COMMERCIAL EQUITY FOR DESTINATIONS.
TRANSFORMING PLACES INTO DESTINATIONS.
Since 2014 we shine light on the best established and emerging cultural destinations worldwide. The press coined our event ‘the Oscars for Museums’ (NYT).
in 2020 we reached 450m+ international travellers through media and in 2021/22 more than 450k+ culture and tourism professionals on our youtube channel.
The city of berlin is dedicated to build bridges between culture & tourism, offering berlin’s art economy to engage with like-minded collaborators growing each other’s social, cultural and commercial ecosystems.
in 2024 we will continue to grow berlin’s destination brand and the City of BeRLin is inviting like-minded cities and partners to create collaborations opportunities for the cultural sector while building the destination brand.
Museum Pop Ups are licensed, temporary destinations in ‘new destinations’ offering our cultural licensing partners to increase revenue, audience and social impact through their collections.
“if you can’t get to the museum, the museum comes to you.”
WHO FUNDS MUSEUM POP UPS?
Cities, Real Estate Developers, Retailers- driving traffic through experiential education
HOW LONG DO THEY USUALLY LAST?
6 months- 3 years
HOW DO THEY OPERATE?
Museum partner runs curatorial & education, LCD runs production, operation & marketing
In numbers?
for museums €75,000-€2,000,000/ year
for cities/ private sector 30,000-1,500,000 visitors/ year