LCD ADVISORY IS A LONDON/Berlin/San Francisco-BASED CONSULTANCy DRIVEN BY a DEEP KNOWLEDGE AND PASSION for CULTURE, HOSPITALITY, TOURISM and digital lifestyle. DRAWing upon EXPERTISE FROM A SPECIALISED TEAM OF EXPERIENCED industry PROFESSIONALS, we transform places into destinations.
CULTURE IS A LEADING CRITERIA FOR Affluent TRAVELLERS worldwide and LCD ADVISORY OFFERS strategic marketing services that tap into this movement–creating unique and authentic NARRATIVEs/brand propositions at the forefront of the cultural zeitgeist,
WE CONNECT OUR CLIENTS WITH NEW AUDIENCES AND PARTNERS–delivering STRATEGIC KPI AND ROI TARGETS. OUR CLIENTS INCLUDE CULTURAL ORGANISATIONS, MARKETING AGENCIES, PROPERTY DEVELOPERS, GOVERNMENTAL TOURISM ORGANISATIONS, HOTELs AND TRAVEL COMPANIES, AS WELL AS PUBLIC SECTOR ORGANISATIONS.
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the escape industry - mark tungate
Travel as a concept is universally attractive and the opportunities for fun, engaging branding and marketing in this sector are arguably limitless. Glamour and appeal aside, travel is a hugely competitive, multi-million pound industry and marketers of all sectors can learn important lessons from it. Catering for mass consumer travel, from business travel and adventure travel, to specialist and niche interests, the providers of escape have been impacted as much by technology as they have by the changing habits and desires of travellers themselves. The Escape Industry presents an expert view of travel marketing and branding, focusing particularly on how travel has been utterly transformed for both consumers and providers since the beginning of the 21st century. Mark Tungate focuses on some of the travel industry's most famous brands and shares how all marketers can learn from the industry's rich experience of digital transition. Tungate traces the evolution of this fascinating industry, from nineteenth century trailblazers such as Thomas Cook and The Ritz, to today's innovations such as TripAdvisor, Couchsurfing and Airbnb, and explores the branding secrets that have enabled them to survive. A lively read full of incidents, anecdotes, unexpected encounters and a ground-breaking report from the final frontier and space tourism,
A CHAPTER WITHIN THE ESCAPE INDUSTRY IS a DEDICATED feature about FLORAIN WUPPERFELD.
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