LCD ADVISORY IS A LONDON/Berlin BASED CONSULTANCy building eco-systems for CULTURE, HOSPITALITY and Travel leaders. We believe that connecting those partners and uniting their goals will create better places for locals and travellers.
so far, most of the time, we were Lucky. we are not policy makers nor are we in politics. but we have met a few good local authorities, government bodies and policy makers dedicated to a sustainable mid & longterm vision for their community - shelving short term political goals.
DRAWing upon EXPERTISE FROM A SPECIALISED TEAM OF industry PROFESSIONALS, we have helped to transform places into destinations.
WE CONNECT OUR partners WITH NEW AUDIENCES AND collaborators –delivering their STRATEGIC TARGETS. OUR CLIENTS INCLUDE CULTURAL ORGANISATIONS, brands, DEVELOPERS, HOTELs AND TRAVEL COMPANIES - AS WELL AS PUBLIC SECTOR ORGANISATIONS.
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featured - evening standard
the founder of an awards show dubbed the “Oscars for museums” has warned that London risks losing its cultural “soft power” to other cities if it becomes too expensive a place to live and work.
“London is growing to learn how soft power works differently from hard power. A great example is artists in New York who moved from Manhattan to Brooklyn and now might have to move to Detroit.”
the escape industry - mark tungate
Travel as a concept is universally attractive and the opportunities for fun, engaging branding and marketing in this sector are arguably limitless. Glamour and appeal aside, travel is a hugely competitive, multi-million pound industry and marketers of all sectors can learn important lessons from it. Catering for mass consumer travel, from business travel and adventure travel, to specialist and niche interests, the providers of escape have been impacted as much by technology as they have by the changing habits and desires of travellers themselves. The Escape Industry presents an expert view of travel marketing and branding, focusing particularly on how travel has been utterly transformed for both consumers and providers since the beginning of the 21st century. Mark Tungate focuses on some of the travel industry's most famous brands and shares how all marketers can learn from the industry's rich experience of digital transition. Tungate traces the evolution of this fascinating industry, from nineteenth century trailblazers such as Thomas Cook and The Ritz, to today's innovations such as TripAdvisor, Couchsurfing and Airbnb, and explores the branding secrets that have enabled them to survive. A lively read full of incidents, anecdotes, unexpected encounters and a ground-breaking report from the final frontier and space tourism,
A CHAPTER WITHIN THE ESCAPE INDUSTRY IS a DEDICATED feature about FLORAIN WUPPERFELD.
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WHY CULTURE MATTERs
“Culture Makes Places Smart Destinations.”
Today, we are witnessing a new trend in culture. Governments, tourism ministries and those companies involved in customised tourism offerings have identified ‘culture’ as one of the key drivers for tourism. Culture not only offers a unique experience in terms of highlighting a city or country’s touristic assets, it is also a way for emerging economies to position themselves in the service sector. Culture offers people the opportunity to discover the unique DNA of a place. It’s a sustainable form of tourism since the travellers learn–and not just consume.
“Culture Is The Currency Of Cool.”
The recent music video by Beyoncé and Jay-Z at The Louvre (viewed by more than 130m on YouTube) is just the peak of an iceberg that illustrates how culture has become the currency of cool. Many celebrities have discovered that their selfies in cultural destinations have great impact on their followers and fans. for example, Victoria Beckham’s post in front of a portrait by an artist in the “circle of Leonardo da Vinci” had 192,000 likes within two days. Increasingly, brands and celebrities are realising that museums are great places to showcase their history or cultural DNA – something visitors seem to have adapted too wherever in the world you go.
“Culture Is Soft Power.”
Destinations that not only deliver a great experience but can transform people’s views, and therefore the world we live in, are our personal heroes. This year, the Vatican, for example, commissioned 12 contemporary architects to create chapels ‘for believers and nonbelievers’ at the Venice Architectural Biennale 2018 – something one could almost consider a revolutionary act.
Similarly, French president Emanuel Macron broke the mould at the 2017 Bastille Day parade, with the army marching band playing a medley from French electronic icons Daft Punk – bridging generational gaps and showing the world that France is a modern, open society.
Soft Power Destinations winner 2018, ‘the Museum of Tomorrow’, in Rio de Janeiro, Brazil, educates visitors about the world’s urgent challenges in the areas of sustainability, coexistence, climate change, gender equality, water, energy and social justice among others. a mix of Technology and engaging narratives invite the audience to learn and experience at the same time.
“Culture Is The Future, As Well As The Past.”
Cultural destinations are pushing hard to transform themselves from places of pure cultural pilgrimage into soft power destinations. they are shifting the visitor experience from ‘learning about the past’ to ‘understanding the challenges of the future’. “We all are the culture, and we all need to nurture it.”