LCD ADVISORY

 LCD ADVISORY IS A LONDON/Berlin BASED CONSULTANCy building eco-systems for CULTURE, HOSPITALITY and Travel leaders. We believe that connecting those partners and uniting their goals will create better places for locals and travellers.

so far, most of the time, we were Lucky. we are not policy makers nor are we in politics. but we have met a few good local authorities, government bodies and policy makers dedicated to a sustainable mid & longterm vision for their community - shelving short term political goals.

DRAWing upon EXPERTISE FROM A SPECIALISED TEAM OF industry PROFESSIONALS, we have helped to transform places into destinations.

WE CONNECT OUR partners WITH NEW AUDIENCES AND collaborators –delivering their STRATEGIC TARGETS. OUR CLIENTS INCLUDE CULTURAL ORGANISATIONS, brands, DEVELOPERS, HOTELs AND TRAVEL COMPANIES - AS WELL AS PUBLIC SECTOR ORGANISATIONS.


CULTURAL EXPLORATION IS ONE OF THE TOP TRENDS THAT WILL SHAPE TRAVEL
— FORBES, 2018

47% OF THE GLOBAL TRAVELLERS BASE THEIR DECISION TO VISIT A DESTINATION ON ITS CULTURE
— TRIPADVISOR TRIPBAROMETER, 2018

TOURISTS ARE SHOWING INCREASING INTEREST IN IMMERSING THEMSELVES IN THEIR DESTINATIONS, SO THEY CAN EXPERIENCE THE CULTURE LIKE A LOCAL RATHER THAN A SPECTATOR
— D'MARGE RESEARCH, 2018


featured IN PUBLICATIONS

featured - evening standard

the founder of an awards show dubbed the “Oscars for museums” has warned that London risks losing its cultural “soft power” to other cities if it becomes too expensive a place to live and work.

“London is growing to learn how soft power works differently from hard power. A great example is artists in New York who moved from Manhattan to Brooklyn and now might have to move to Detroit.”

https://www.standard.co.uk/go/london/arts/london-risks-pricing-out-artists-warns-culture-guru-a3346571.html

the escape industry - mark tungate

Travel as a concept is universally attractive and the opportunities for fun, engaging branding and marketing in this sector are arguably limitless. Glamour and appeal aside, travel is a hugely competitive, multi-million pound industry and marketers of all sectors can learn important lessons from it. Catering for mass consumer travel, from business travel and adventure travel, to specialist and niche interests, the providers of escape have been impacted as much by technology as they have by the changing habits and desires of travellers themselves. The Escape Industry presents an expert view of travel marketing and branding, focusing particularly on how travel has been utterly transformed for both consumers and providers since the beginning of the 21st century. Mark Tungate focuses on some of the travel industry's most famous brands and shares how all marketers can learn from the industry's rich experience of digital transition. Tungate traces the evolution of this fascinating industry, from nineteenth century trailblazers such as Thomas Cook and The Ritz, to today's innovations such as TripAdvisor, Couchsurfing and Airbnb, and explores the branding secrets that have enabled them to survive. A lively read full of incidents, anecdotes, unexpected encounters and a ground-breaking report from the final frontier and space tourism, 

A CHAPTER WITHIN THE ESCAPE INDUSTRY IS a DEDICATED feature about FLORAIN WUPPERFELD.

https://www.amazon.co.uk/Escape-Industry-Iconic-Innovative-Business/dp/0749473509/ref=sr_1_1?s=electronics&ie=UTF8&qid=1533227550&sr=8-1&keywords=mark+tungate

 


 

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